Voyager Aviation, a leading flight training school based in Merritt Island, Florida, approached MLD to revamp the existing brand and online presence. MLD worked on the logo, website and social media presence.
*Hover to view before/after
MLD was tasked with updating the existing brand and create a cohesive look and message across all mediums.
RESULTS: The logo was an interesting one! I am always a fan of keep it simple but we had to simplify even further because we had to take into account the business goals and strategy; we had to develop a logo that would still work with a business/brand name change imminent and this ticked all the boxes – simple, works for the brand now and can easily be tweaked in the future when the name change occurs without loosing familiarity and recognition. Working together, we revamped the old look and create a professional brand with a newly crafted logo and a responsive, functional website. MLD also worked on SEO on the website, updated outdated Google Information and other company listings online, created a branded TripAdvisor profile to maximize the tourism aspect of the company and more.